July 2025 at a glance

While reading property monitor’s latest report, here are our main takeaways for July 2025;

• Transactions: Around 20,116 sales, a 21% MoM jump and a 2025 record streak. (Property Monitor)
• Value: Approximately AED 65.0B depending on source (DLD trackers vs. brokerage aggregations). (Economy Middle East, The Nation)
• Supply: Around 93k units launched YTD – almost every 18 hours a project is being launched! (Property Monitor)

Off-plan vs ready: where demand concentrated

Off-plan dominated 62.6% of July deals (12,595 Oqood registrations). Adjusting for some villa/townhouse titles issued as completed pushes the share to ~72.1%; title-deed or ready property sales comprise 37.4%. (Property Monitor). This shows there is still a strong pull for investors and folks looking for longer term capital growth vis a vis, faith that Dubai’s momentum will continue.
Resales accounted for 27.7% of transactions, as buyers preferred new launches with incentives and flexible payment plans. Mortgage activity hit a record 4,891 loans; average LTV (loan to value) was approximately 73.7% which shows healthy but more careful lending practices by banks. (Property Monitor)

What this means for Q3 buyers

• Momentum with pockets of caution: Volumes and prices remain elevated, but rising new-launch supply means buyers can be more selective and negotiate on timelines/specs. (Property Monitor)
• Macro watch: Major consultancies flag abundant pipeline; the famous ratings agency Fitch made headlines about an adjustment in prices in H2 2025 into 2026 as supplies start to hit the market. (Reuters)
• What to do now: If you’re planning on buying off-plan, prioritize developer’s delivery record, payment plan, and exit liquidity. For ready homes, lean on comparables from the past 90 days and mortgage pre-approval to act quickly. Use tools like Valueit to figure out what the current price of a property should be given it’s transaction history.

H4: Quick FAQs

• Was July really a record? It’s 2025’s strongest month so far and among the best on record by both value (AED ~65B) and volume (~20k transactions). (Economy Middle East, The Nation, Property Monitor). This is especially surprising as summer months typically cool down due to people leaving the city but this year has been better than any year before despite 50°C temperatures!
• Is off-plan safer now? Not yet – returns depend on project, pricing, and delivery. Resales are slower and buyers are becoming a lot more choosy. Opt for long-term growth in developed, mature communities and from developers with a strong track record. (Property Monitor)

As always, keep checking Viewit for the latest views and reviews about Dubai real estate!